If you are a healer, therapist or coach you need to invest in the right marketing, the right message to your potential clients.
Your message has to be crystal clear, your marketing message has to be effective to attract the clients that are willing to pay for your product or service. But so many holistic therapists, healers and coaches struggle to get off the ground due to no, poor or ineffective marketing.
You have already spent a lot of money, probably quite a few thousand in learning your skills, a lot of hours even years studying and practising to become a great therapist but fail to invest in the right marketing skills or resources.
As therapists we often get so caught up in the latest or most effective technique, we sell the technique instead of selling the solution and the package, the support the service that comes with it. Think about what you are looking for, when you are in pain, unwell, feeling stressed, are you really interested in the clients tool box or the solution to your problem.
We are only looking for the end result and with today’s expectations, we want that solution as simply, timely and stress free as possible.
So are YOU Selling to your clients needs?
Does your business, does your products sell to something YOUR clients truly, want or need and are willing to pay for?
Are YOU Selling to the right audience or an audience that belongs to someone else, I see so many new therapists invest a lot of time and energy selling to other therapists, they spend a lot of time promoting their services in groups full of other therapists, who are more than likely not their customers, unless you are a teacher, trainer, offering a unique service to other therapists, they are not your clients.
As well as been a self employed healer, therapist and coach for 16 years, I have helped guide and support many therapists, healers and coaches on their business journey. And witnessed one of the most common mistakes that many wellbeing practitioners make of trying to sell their services to clients that they are not in alignment with. I made this same mistake myself many times, I trained in many areas of stress management and focused a lot of time, energy and marketing towards the more corporate sector, but time and time again, the universe re-directed, nudged me into a completely different sector. My gifts, skills, life experience at that time was at a much more grass root level with the local community, local health and education sector. I was a healer, but my biggest skills and physical resources at that time was in empowering and teaching others who had similar life challenges, and when I was my natural self, my business flourished when I wasn’t well it nose dived lol and interestingly so did my health. Looking back I can see clearly, the many times I was out of alignment, with who I was and who my clients were. These where the times, when I was trying to be someone I wanted to be or thought I had to be, and at those times when I was not selling to MY clients specific needs.
Your clients needs also have to resonate with aspects of you, some clients are seeking compassion, care, support, some clients are looking for perhaps a straight talking, no nonsense approach, some clients want the cheap and cheerful experience, with others want a more deeply spiritual or deeply intensive experience, each client is unique so are you. You need to sell your uniqueness and your magic within your product or service.
So what does your client need?
And what product or service do you offer that offers a solution to that need.
If you need any support to help identify, find or attract the right clients, Eileen offers a range of mentoring, online and webinars to help you attract the right clients. She has a new online program starting tue eve 14th June Align with Your Successful Self and is offering a free introductory webinar tue eve 7th June on some of the mistakes therapists make in their business and marketing and a bit about what her new course will include. To Book your place email Eileen at firstname.lastname@example.org
Eileen also has a closed holistic business advice group for therapist, healers and coaches who would like to join a community of co-operation, contribution for support and free advice