Blog, Business Advice

Marketing Your Therapy Business- Do Your Clients Understand What You Are Providing?

Marketing Your Therapy Business.

Does Your Marketing Message Sell To The Potential Clients You Want To Attract Or Does It Only Sell to Other Therapists Who Understand What You Do? Marketing your therapy business isn’t always as simple as it sounds. But thankfully we have so many free marketing tools and resources that can help us.

marketing your therapy business

With so much online marketing, so much information, so much to choose from, it can be overwhelming for potential clients to quickly see if you are the right fit for their needs. When your marketing your therapy business, clients want to see quickly if you can help solve their problem. Consumers want to access the information they want quickly and easily, they may want to see quickly if you are local or if you are the type of therapist they will resonate with. Remember online marketing is information overload, clients want to find you instantly if they don’t see the information they need, they simply move on and look elsewhere.

Important Points To Remember When Marketing Your Therapy Business

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So it’s your job to make it easy for your clients to find you.
It is your job for make it clear what you offer
It is your job to make it clear how and where you do it
It is your job to make it clear what makes you qualified

 

You Have To Market Your Therapy Business In A Way A Child Can Quickly Convey What You Do

 

The sad fact is many client’s don’t know the difference between what NLP, Hypnotherapy, EFT and CBT, traditional meditation, mindfulness and guided meditation, reiki and other energy healing, herbalism and homeopathy. They just want you to solve their problem, safely and effectively and usually resonate with them. in some way

Because they just want to know you can help and that your service is right for them, maybe that your treatment or therapy is the most effective for their particular problem.

Clients may want to know if you are locally based and/or easily accessible, your charges and if you can help.

The more experienced clients or those generally suffering from more chronic or serious health issues will want to know more about how experienced, how qualified, how much you understand their condition and what type of results you have. One of the most powerful ways to market your therapy business is in your area of expertise, maybe you help with pain management, stress reduction or help those with specific health conditions.

You have to think like a client, not a therapist.

Marketing has to be so simply in a way that is understandable to a child, it has to be clear and simple.

What problem can you solve or help with, does your marketing demonstrate or convey this?

Does your marketing represent you and the type of service they will get.?

Or is it the same type of message every other therapist like you, is sending out?

You are your unique, so is your service. What makes you different?

Your message, your gifts, integrity and professionalism should be conveyed in your marketing as part of your personal motto. Especially when the holistic market and health and wellbeing industry is becoming more and more saturated with dangerously poor watered down training. So many therapists practising and teaching therapies they have no or little training in.

Apply your own discernment and inner wisdom. So many training shools, claim their therapy will do this, that, cure this, that…to every sort of challenge and disease, when in fact they often only help those conditions by a small percent.

Focus your marketing on the biggest successes, that you know your therapy is particularly effective in treating, reducing, not on those sometimes helps…I have been studying holistic wellbeing for 25 years and been a sufferer of many health challenges and I am still shocked how many claims many coaching and therapy training schools make to their students and those holistic product suppliers make to their distributors, that never add up.

Many therapies can help many conditions but some many only help a client up to 5% when others can make about 95% a difference, so focus on those benefits you have seen with your own eyes, with your clients over and over again…focus on concrete evidence and you will start to grow a more solid foundation for a strong healthy business.

 

Blog, Business Advice

Therapy Business or Hobby??? You Choose…

A big mistake many holistic and spiritual business owners make is falling into the belief that they are doing what they love, living their purpose, and for them, this does not equate to running a business.

Running a Therapy Business

No matter how much you think you are living your purpose by helping others. If you are doing it to make an income, you are a business and you need to apply business principles.

If you started your healing or therapy business to make an income. You have to apply the right business principles and effective marketing tactics.

Most healers, therapists, and coaches invest a lot of money, years and heart in training, studying to get the right skills, the right knowledge, and the right experience. But they fail to recognise how much they need to invest in the right business and marketing skills, and so does many of the colleges and training schools.

Even worse many irresponsible training schools give students the false impression that being in this industry is a very easy way to make a lot of money. I have seen so many people in previously great paying jobs give up over 25-40 year careers or other’s spend their retirement fund. Because the fast track training school they attended, tell their students they can very easily make between £60- £100 profit an hour, doing therapies or coaching that they have only trained in over a few days. While most in their field study for at least 12 months to several years in these fields and can’t even charge this. Most have no understanding of business, business costs, a business plan, business marketing….so they struggle to get any clients never mind make a healthy living.

Sadly I have had quite a few of these typical coaches/therapists come to see me for advice, after a very bumpy financial year or so, some still with not even one paying client. To make a living as a healer, therapist you have to apply the principles of business.

No 1: You are a business and have to run your healing or coaching service as a healthy profit making business.

No 2: Income is not profit, you may charge £40-£100 for a service but you have the various business running costs; advertising, marketing, insurance, clinic, travel, telephone, accountancy costs… So your business profit in a year is what you make after your business running costs have c0me off, not what clients pay you.

No 3: If you want you and your business to be taken seriously, you need to show up as a professional therapy, healing or coaching service.  It is always about the know, like and trust factor.  Let me give you an example. What kind of impression do you think you would be giving potential clients. If you choose to opt for the free, most basic website on a free platform? For a client, this may suggest a FREE low-cost budget service, that you are a charity or someone who is doing this as a hobby. It doesn’t exactly demonstrate professionalism.  Starting out any business can very costly but websites are now approx. 90% cheaper than they were 17 yearsagog. With website builders such as wix, weebly… you can get a fresh modern website up and running very quickly for less than the price of a cup of coffee.

No 4: If you are charging for any product or sevrice, you need to be accountable not only to yourself but more importantly your clients. Insurance is a must. Your clients health and safety must be top priority, no excuses. I am always shocked to hear how many therapists don’t have insurance.  Insurance policies can be bought from approx £50 a year for most mainstream therapies.

No 5: When you are looking to buy a product or service, what do you look for ? Imagine a potential client is looking at your product or service, what do you think they want to see? Each client wants to buy from a place of trust especially in the online world. There is so much information overload clients are looking for a business with a clear professional message. You could be the greatest healer in Scotland or the UK but still get no or few clients if you don’t market your business effectively.

No 6: Learn to recognise you can’t do it all on your own. Imagine you were opening up a restaurant. Would you try to be the cook, the receptionist, the waitress, the printer, the accountant? NO you wouldn’t. Be good at what your good at and outsource the rest, outsourcing doesn’t have to be as costly as you think. But if you invest in the right people or the right training your business will bring in the right clients, the right income. Small investments in outsourcing can make a huge difference, exchanging services with other professional businesses is a great option for those with a very small budget.

No 7: Are you trying to charge professional high charges when you are really not that experienced and offering just an okay or even poor service?  Be honest! Start off with introductory offers until you built up experience and some clientelle. I wouldn’t want to pay a newly trained therapist with only a a few years experience the same as someone with over 20 years experience, unless there work was tremendous. Would you?

No 8. Or are you highly experienced, great at what you do and under valuing yourself. I see so many highly experienced, highly qualified amazing healers with decades of experience who charge as if they have only started out. I was one of those therapists. My students were charging more than what I was. When you are too cheap, clients may get the impression that the product or service is not great quality.

No 9. Are you in the wrong location or selling to the wrong location or wrong clients?Are you trying to sell to an area where you won’t find your ideal clients. I see many new therapists trying to sell their services online in facebook groups that are full of other therapists, this maybe not be their target market. Imagine that your target market is small local business owners, But you are spending your time and effort advertising your services to online groups that are full of other therapists example a facebook group global light workers.

No 10. Do you know who your ideal clients are? I had a male therapist who believed his ideal clients were polished high end executive women. He wanted to help them with losing weight. Now, this gentleman had weight challenges himself which he hadn’t completely resolved. He didn’t pay much attention to his appearance., he had little experience working with executives. DO YOU THINK that these executive women were his IDEAL Clients. Who we want as clients and who we are a perfect fit for can be very different. If your product or service does not match the needs or expectations of your prospective clients you are unlikely to get the sale.

 

 

 

Blog, Business Advice, Meditation, Stress Management

How to Be Authentically YOU in YOUR Therapy Business

Building a Successful Business as a Therapist or Coach Today has its challenges

build your therapy business

Building a Business as a Therapist when there is so many Coaches, Healers, Therapists offering what seems like similar services can feel stressful and exhausting.

So many therapists and coaches are struggling to pitch and build their business. Because they are marketing their services like everyone else.

I find many therapists and students I work with constantly compare them self to everyone else and try to emotionally, physically and mentally compete against everyone else.

They don’t realise, until pointed out that they are the missing ingredient in their business. YOU and Being YOU is the key ingredient.

I like you am a therapist, coach and healer who began studying holistic well being 25 years ago. Despite many health challenges that impacted greatly how many hours I could work and how much physical work I could undertake. I designed a holistic well-being business around myself, around no one else. I made lots  of costly mistakes but I also learnt very valuable ones and got to do what I LOVED.

One of the biggest advantages was in-fact my limitations, these were what made me adaptable and made me really focus on my UNIQUENESS,  my STRENGTHS. I had very little financial resources like many therapists who start up but I had a lot of knowledge and training.

Everyone would ask me for advice on therapies, remedies, essentials oils… so I used my knowledge and great interest in holistic well being to start a scottish health directory for holistic practitioners, a health newsletter and a mail order business supplying holistic products internationally as I built my physical strength up to build my work up as a therapist and stress management consultant.

I really wanted to teach other self-help therapy skills and soon found myself teaching local education and charity sectors, which became a large part of my natural niche and business for 15 years. Teaching in these areas was for me was a far more natural effective use of my gifts, energy and time. When you focus on your natural gifts, abilities and uniqueness you attract the RIGHT clients, the RIGHT job opportunities.

STOP trying to be someone else, your always going to find someone more experienced, someone more this…more that..but there is no-one like YOU

What is YOUR Gifts? YOUR Uniqueness?

Learn how to bring Profit and Passion into your business today by being Authentically You in 5 Easy Steps  I will show you how in my latest e-book “How to Be Authentically YOU in Your Therapy Business” absolutely FREE TODAY!

Download NOW

meditation more than mindfulness
Blog, Meditation, Relaxation, Stress Management

Why Meditation is more than Mindfulness

Mindfulness based Stress Reduction Programs are the latest fad in meditation and stress management, so much so that many organisations think mindfulness is the only and main principle form of meditation.

meditation more than mindfulnessMindfulness based stress reduction programs based on the work of Jon Kabat Zinn are adapted teachings based around one aspect of meditation in buddhism, the art of mindfulness. And like many things the original teachings become a little distorted.

But in so many way meditation is so much more and so much less, any effective meditation technique will open the door into awareness, help you to be in the moment, right in the here and now. Into a state of observation where you can witness, access and experience more peace, more stillness. But there is so many ways you can do this, we are so lucky to have access to so many meditation tools and other techniques that help us access that stillness, inner peace and direct connection with the self. That so few people today get to experience on a day to day basis.

Mindfulness is a great way to teach people the act of focus on one thing at a time, to live our life moment to moment but a lot of modern day mindfulness teachers are focusing too much on the mindful act rather than an almost mindless awareness. It is the hold over our mind, our beliefs, our thoughts, our worries, our anxieties that hold us in a state of anxiety, fear and stress. Most traditional meditation acts of meditation help us let go of our distorted thoughts and help us access instantly the stillness, the peace that is present in everything and in the nothingness.

I began studying meditation 25 years ago whilst chronically ill in my teens, since then I have studied various styles of meditation and other techniques including Quantum Entrainment which helps you access an instant stillness and peace, that is normally only achieved with dedicated, disciplined practices of meditation. One of my most popular techniques I have ever taught with young and old was my 5 Minute Meditation, a Qi Qong style of meditation that I adapted originally to teach to teenagers. Most people who try this technique are very surprised the benefits the feel so quickly, as it takes just over 4 months.  Very quickly I began to teach it to executives, carers and so many people who said they couldn’t meditate. And for the last 4 years I have been teaching these and may other stress management techniques to professional coaches, healers and therapists. As a healer, therapist, coach and teacher I recognised very early on in my own journey how important we give the client or student back their own power and connection with the self.

Meditation can be so much more and yet be so much less than most people’s understanding of mindfulness.

 

Want to Learn Meditation?

We offer meditation and relaxation courses including our most popular 5 Minute Meditation Course

or if you would rather go for a more traditional based meditation try our

Traditional Breathe Meditation for FREE

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Blog, Business Advice, Meditation, Relaxation

Why Teaching Clients Is More Empowering Than Healing

Why Teaching Clients Is More Empowering Than Healing

As Therapist, Healers we have a deep want to help our clients in whatever way we can.

healer teacher

We would love to take away our client’s pain and suffering but this isn’t always possible or even the right or most effective type of therapy or treatment. Many clients are the source of their own pain over and over again and cannot see it. Especially if they are not really self-aware, can’t or refuse to face it, accept it or believe it. It doesn’t matter if the source of their challenges is mental, physical, emotional or even spiritual. We have to give back the responsibility to the client especially when the ego tends to get in the way, in whatever shape or form.

It doesn’t matter if the source of their well-being challenges is mental, physical, emotional or even spiritual. We have to give back the responsibility to the client especially if your ego gets in the way in whatever shape or form, if you are a wounded healer, a fixer, carer, nurturer…

That is why although healing specifically reiki was in many ways the first therapy that I seriously got my teeth into 24 years ago. I quickly started to realise more and more over the years that healing disciplines were just one part of the healing jigsaw, true deep healing came from more inner workings of our self, and to give clients or students the awareness or access to these skills would help them on the road to self-healing, empowerment, and enoughness.

Why give a poor man a fish when you can give him a fishing rod?

No matter what sort of healer or therapist you are, you can help teach and empower clients in each session by giving them back their power. The most powerful healing masters will guide and support the client or student to help them understand that they are their own healer, that their healer is not their god, their fixer, nor master but someone sharing the path with them along the way. You are simply a guide towards healthier choices and deeper understanding of what they need to change.

This is the reason I loved to teach and empower clients to take self-responsibility for over 15 years,  in whatever shape or form that may come in. Lucky for me I was fortunate enough to train in many highly effective techniques that I could teach to even the most vulnerable clients, including serious addiction.

As a highly experienced meditation teacher and stress coach to all ages, I came to witness and understand how much simple highly effective meditation techniques. When applied moment to moment can have dramatic impacts in people’s happiness, health, well-being and general peace of mind.

I see how the education and teaching of various stress management and relaxation techniques can help one start to be at one with their own body. It is surprising how many people have no body awareness, they are so shut off from their physical body, they spend most of their time locked in the chaos of the disillusioned mental body. How remarkably better they feel after becoming more grounded, relaxed, peaceful by a spiritual master, no a highly effective relaxation teacher or therapist 🙂

benefits of relaxation therapy
Blog, Business Advice, Meditation, Relaxation, Stress Management, Uncategorized

What are the Benefits of Relaxation Therapy For Anxiety and Stress?

Relaxation Therapy for anxiety and stress.

Relaxation therapy includes a variety of breathing, meditation and relaxation techniques used to reduce chronic stress, anxiety and sleep problems.

benefits of relaxation therapy for anxiety and stressThe safe and therapeutic use of highly effective mind and body management techniques that supports the body off the “stress response” into deep stages of the relaxation known as the “relaxation response”.

Due to a variety of medical research on the effectiveness of meditation and relaxation techniques in stress management. We know relaxation therapy can be extremely beneficial in reducing anxiety and panic attacks, pain management and general health and recovery from post surgery.

These highly effective stress management techniques encourage the body back into homeostasis, a state of peace.

Relaxation Techniques for anxiety and stress work deep into the physiological and psychological body reducing the “hyperarousal state”, reducing muscular tension and pain, encouraging healthier mind and body responses to external and internal stimulation known as stressors. So is highly beneficial for those with long-term chronic anxiety, health, pain, mental, sleep and stress challenges. One of the reasons relaxation therapy training is extremely popular training and service for support groups and organisations in the health and charity sector

Meditation Techniques work on the emotional, mental and spiritual being encouraging the person into a deeper state of peace, helping the individual to be in the moment, not in the future or past, the main cause of anxiety and stress. Meditation if taught properly and effectively is probably one of the most powerful skills you can teach any person of any age.

Since Relaxation Therapy is more about teaching clients and students, the Relaxation Therapist or Teacher is not just treating but supporting an, EMPOWERING the client.  It is about giving clients and students power self-help skills so they can manage their own stress, experience more peace, self-confidence and achieve a much quality of life and well-being.

Our Accredited Relaxation Therapy Course is suitable for Individuals, Therapists, Healers, Coaches, Counsellors, Support Workers, Teachers..

It is available as an online training program and it includes an online live training session and assessment from a trainer from Stress Coach Training