Marketing Your Therapy Business.
Does Your Marketing Message Sell To The Potential Clients You Want To Attract Or Does It Only Sell to Other Therapists Who Understand What You Do? Marketing your therapy business isn’t always as simple as it sounds. But thankfully we have so many free marketing tools and resources that can help us.
With so much online marketing, so much information, so much to choose from, it can be overwhelming for potential clients to quickly see if you are the right fit for their needs. When your marketing your therapy business, clients want to see quickly if you can help solve their problem. Consumers want to access the information they want quickly and easily, they may want to see quickly if you are local or if you are the type of therapist they will resonate with. Remember online marketing is information overload, clients want to find you instantly if they don’t see the information they need, they simply move on and look elsewhere.
Important Points To Remember When Marketing Your Therapy Business
So it’s your job to make it easy for your clients to find you.
It is your job for make it clear what you offer
It is your job to make it clear how and where you do it
It is your job to make it clear what makes you qualified
You Have To Market Your Therapy Business In A Way A Child Can Quickly Convey What You Do
The sad fact is many client’s don’t know the difference between what NLP, Hypnotherapy, EFT and CBT, traditional meditation, mindfulness and guided meditation, reiki and other energy healing, herbalism and homeopathy. They just want you to solve their problem, safely and effectively and usually resonate with them. in some way
Because they just want to know you can help and that your service is right for them, maybe that your treatment or therapy is the most effective for their particular problem.
Clients may want to know if you are locally based and/or easily accessible, your charges and if you can help.
The more experienced clients or those generally suffering from more chronic or serious health issues will want to know more about how experienced, how qualified, how much you understand their condition and what type of results you have. One of the most powerful ways to market your therapy business is in your area of expertise, maybe you help with pain management, stress reduction or help those with specific health conditions.
You have to think like a client, not a therapist.
Marketing has to be so simply in a way that is understandable to a child, it has to be clear and simple.
What problem can you solve or help with, does your marketing demonstrate or convey this?
Does your marketing represent you and the type of service they will get.?
Or is it the same type of message every other therapist like you, is sending out?
You are your unique, so is your service. What makes you different?
Your message, your gifts, integrity and professionalism should be conveyed in your marketing as part of your personal motto. Especially when the holistic market and health and wellbeing industry is becoming more and more saturated with dangerously poor watered down training. So many therapists practising and teaching therapies they have no or little training in.
Apply your own discernment and inner wisdom. So many training shools, claim their therapy will do this, that, cure this, that…to every sort of challenge and disease, when in fact they often only help those conditions by a small percent.
Focus your marketing on the biggest successes, that you know your therapy is particularly effective in treating, reducing, not on those sometimes helps…I have been studying holistic wellbeing for 25 years and been a sufferer of many health challenges and I am still shocked how many claims many coaching and therapy training schools make to their students and those holistic product suppliers make to their distributors, that never add up.
Many therapies can help many conditions but some many only help a client up to 5% when others can make about 95% a difference, so focus on those benefits you have seen with your own eyes, with your clients over and over again…focus on concrete evidence and you will start to grow a more solid foundation for a strong healthy business.