Do Your Clients Truly Understand What You Are Providing?

Does Your Marketing Message Sell To The Potential Clients You Want To Attract Or Does It Only Sell to Other Therapists Who Understand What You Do?

With so much fast marketing, so much information, so much to choose from, it can be overwhelming for potential clients to understand if you can help solve their problem, to be able see quickly if you are local or are the type of therapist they are seeking. Remember everything is so much faster, clients want to find you much faster, if they don’t see the information they need, they will go looking elsewhere.



So it’s your job to make it easy for your clients to find you.
It is your job for make it clear what you offer
It is your job to make it clear how and where you do it
It is your job to make it clear what makes you qualified


The sad fact is many client’s don’t know the difference between what NLP, Hypnotherapy, EFT and CBT, traditional meditation, mindfulness and guided meditation, reiki and other energy healing, herbalism and homeopathy. They just want you to solve their problem, safely and effectively and usually resonate with them. in some way

Because they just want to know you can help and you and your service is right for them, maybe that your treatment or therapy is the most effective for their particular problem.

They may want to know if your local and/or easily accessible, your charges and if you can help.

The more experienced clients or those generally suffering from more chronic or serious health issues will want to know more about how experienced, how qualified, how much you understand their condition and what type of results you have.

You have to think like a client, not a therapist.

Marketing has to be so simply in a way that is understandable to a child, it has to be clear and simple.

What problem can you solve or help with, does your marketing demonstrate or convey this?

Does your marketing represent you and the type of service they will get.?

Or is it the same type of message every other therapist like you, is sending out?

You are your unique, so is your service. What makes you different?

Your message, your gifts, integrity and professionalism has to be conveyed in some way as part of your personal motto, especially as the market is becoming more and more saturated with dangerously poor watered down training, therapists practicing, claiming to be  and even teaching therapies they have no or little training in.

Also it is important to use your own inner wisdom, when selling to clients, so many training schools , claim their therapy will do this, that, cure this, that…to every sort of challenge and disease, when in-fact they often  only help some conditions by a small percent.

Focus your marketing on the biggest successes, that you know your therapy is particularly effective in treating, reducing, not on those sometimes helps…I have been studying holistic wellbeing for 25 years and been a sufferer of many health challenges and I am still shocked how many claims training schools make to their students and those holistic product suppliers make to their distributors, that never add up.

Many therapies can help many conditions but some many only help a client up to 5% when others can make about 95% a difference, so focus on those benefits you have seen with your own eyes, with your clients over and over again…focus on concrete evidence and you will start to grow a more solid foundation for a strong healthy business.


Therapy Business or Hobby??? You Choose…

A big mistake many holistic and spiritual business owners make is falling into the belief that they are doing what they love, living their purpose, and for them this does not equate to running a business.

Running a Therapy Business

No matter how much you think you are living your purpose by helping others. If you are doing it to make an income, you are a business and you need to apply business principles.

Most healers, therapists and coaches invest a lot of money and years of time, money and energy in training to get the right skills, the right knowledge and the right experience. But they forget to invest in the right business tools, business skills, business advice and so does many of the colleges and training schools.

Even worse some training schools give students the false impression that being in this industry is a very easy way to make a great income. I have seen many people in great paying jobs give up over 25-40 year careers and/or spend their retirement fund because they actually believed  in-fact some training even implied that they could begin making between £40- £100 profit and hour, doing mainstream therapies or coaching. When they have no understanding of business, business costs, a business plan, business marketing….

And even worse they think they can create this income without a business plan or any investment. Sadly I have had quite a few of these typical coaches/therapists come to see me for advice, after  a very bumpy financial year or so, some still with not even one paying client. To make a living as a healer, therapist you have to apply the principles of business.

No 1: You are a business and have to run your therapy service as a cost effective, profit making business.

No 2: Income is not profit, you may charge £20-£100 for a service but you have business outgoings, you have insurance costs, you have training and cpd costs, you have professional membership costs, advertising, marketing, travel, telephone, computer and many, many more business costs. So your profit in a year is what you make after all your business costs have c0me off, not what clients pay you.

No 3: If you want to be taken seriously as a professional therapist you need to show up as a professional service.  You need to start earning potential clients trust.  Let me give you an example. What kind of impression do you think you would be giving if you choose to opt for the free, most basic website that clearly demonstrates  that it is on a free platform? For a client, this may suggest a FREE low cost budget service, that you are a newbie or someone who is doing this as a hobby. It doesn’t exactly show professionalism. I know starting out can be very costly but websites are now approx. 90% cheaper than they were 15 years ago, you can get a fresh modern website up and running very simply for less than the cost of a cappuccino out of costa every week.

No 4: If you are charging you need to be accountable not only to yourself but more importantly your clients. Insurance is a must. Your clients health and safety must be top priority, no excuses. I am always shocked to hear how many therapists don’t have insurance.  Insurance policies can be bought from about £50 a year for mainstream therapies. My insurance costs was at one point £2000 a year because of the work I did and I was only able to work part time. If you care about your clients make sure you have insurance, all sorts of things can happen even with the least invasive therapies such as healing. In the early 90’s I know of one reiki healer, who was sued because of they way she helped someone off her table. I had an incident where a candle in a very solid container smashed into pieces and went on fire when a client was there…I worked in an a place where a client tried to sue this project because she tripped in the hallway…they didn’t have insurance and this nearly had cost the organisation to shut down.

No 5: When you are looking for a product or service, what do you look for ? Imagine a potential client is looking at your product or service, what do you think they want to see, do you  think they are looking for professionalism,  quality, your experience and your reputation?. Each client will buy from a place of trust and in the online world where there is so much information overload your message has to be clear, you have to accentuate the REAL benefits of your product. With so much competition you have to be professional. You could be the greatest healer in Scotland or the UK but still get no clients if you don’t show up effectively.

No 6: You are not an expert in it all. Imagine you were opening up a restaurant. Would you try to be the cook, the receptionist, the waitress, the printer, the accountant? NO you wouldn’t. Be good at what your good at and outsource the rest, outsourcing doesn’t have to be as costly as you think. But if you invest in the right people or the right training your business will bring in the right clients, the right income. Small investments in outsourcing can make a huge difference, exchanging services with other professional businesses is a great option for those with a very small budget.

No 7: Are you trying to charge professional high charges when you are really not that experienced and offering just an okay or even poor service? Be honest! Start off with introductory offers until you built up experience and some clientelle. I wouldn’t want to pay a newly trained therapist with only a a few years experience the same as someone with over 20 years experience, unless there work was tremendous. Would you?

No 8. Or are you highly experienced, great at what you do and under valuing yourself. I see so many highly experienced, highly qualified amazing healers with decades of experience who charge as if they have only started out. I was one of those therapists. My students were charging more than what I was. When you are too cheap, clients may get the impression that the product or service is not great quality.

No 9. Are you in the wrong location or selling to the wrong location or wrong clients?Are you trying to sell to an area where you won’t find your ideal clients. I see many new therapists trying to sell their services online in facebook groups that are full of other therapists, this maybe not be their target market. Imagine that your target market is small local business owners, But you are spending your time and effort advertising your services to online groups that are full of other therapists example a facebook group global light workers.

No 10. Do you know who your ideal clients are? I had a male therapist who believed his ideal clients were polished high end executive women. He wanted to help them with losing weight. Now, this gentleman had weight challenges himself which he hadn’t completely resolved. He didn’t pay much attention to his appearance., he had little experience working with executives. DO YOU THINK that these executive women were his IDEAL Clients. Who we want as clients and who we are a perfect fit for can be very different. If your product or service does not match the needs or expectations of your prospective clients you are unlikely to get the sale.

Do you want to Breakthrough Your Business Challenges, Stress Coach Training offers Business and Online Coaching/ Advisor Sessions and Online Business Courses for Holistic Independent Business Owners contact her at You can also join our Holistic Business Advice Group

Eileen Burns began studying holistic wellbeing for 25 years,  owner of Stress Coach Training, a therapists, healer and coach. She has been a self employed for 16 years despite having suffered many business and extreme health challenges.


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How to Be Authentically YOU in YOUR Therapy Business

Building a Successful Business as a Therapist or Coach Today has its challenges

build your therapy business

Building a  Business as Therapist when  there is so many Coaches, Counsellors, Healers, Therapists offering and pitching  what seems like similar services can feel stressful and exhausting.

So many therapists and coaches struggle to pitch and build their business by marketing their services like everyone else.

I find many therapists and students I work with constantly compare them self to everyone else and try to emotionally, physically and mentally compete against everyone else.

They don’t realise, until pointed out that they are the missing ingredient in their business. YOU and Being YOU is the key ingredient.

I like you am a therapist, coach and healer who began studying holistic well being 25 years ago. Despite many health challenges that impacted greatly how many hours I could work and how much physical work I could undertake. I designed a holistic well-being business around myself, around no one else. I made lots  of costly mistakes but I also learnt very valuable ones and got to do what I LOVED.

One of the biggest advantages was in-fact my limitations, these were what made me adaptable and made me really focus on my UNIQUENESS,  my STRENGTHS. I had very little financial resources like many therapists who start up but I had a lot of knowledge and training.

Everyone would ask me for advice on therapies, remedies, essentials oils… so I used my knowledge and great interest in holistic well being to start a scottish health directory for holistic practitioners, a health newsletter and a mail order business supplying holistic products internationally as I built my physical strength up to build my work up as a therapist and stress management consultant.

I really wanted to teach other self help therapy skills and soon found myself teaching local education and charity sectors, which became a large part of my natural niche and business for 14 years. Teaching  in these areas was for me was a far more natural effective use of my gifts, energy and time. When you focus on your natural gifts, abilities and uniqueness you attract the RIGHT clients, the RIGHT job opportunities.

STOP trying to be someone else, your always going to find someone more experienced, someone more this…more that..but there is no-one like YOU

What is YOUR Gifts? YOUR Uniqueness?

Learn how to bring Profit and Passion into your business today by being Authentically You in 5 Easy Steps  I will show you how in my latest e-book “How to Be Authentically YOU in Your Therapy Business”




Why Meditation is more than Mindfulness

Mindfulness based Stress Reduction Programs are the latest fad in meditation and stress management, so much so that many organisations think mindfulness is the only and main principle form of meditation.

Learn powerful meditation skills
Learn Powerful Meditation Skills

Mindfulness based stress reduction programs based on the work of Jon Kabat Zinn are adapted teachings based around one aspect of meditation in buddhism, the art of mindfulness. And like many things loose their original message behind the teachings along the way.

But in so many way meditation is so much more and so much less, any  effective meditation technique will open the door into awareness, help you to be in the moment, right in the here and now. Into a state of observation where you can  witness, access and experience more peace, more stillness.

Mindfulness is a great way to teach people the act of focus on one thing at one time, but a lot of modern day mindfulness focuses too much on the mindful act rather than the mindless act. It is the hold over our mind, our beliefs, our thoughts, our worries, our anxieties that hold us in a state of anxiety, fear and stress. Most other traditional meditation acts of meditation help us let go of our distorted thoughts and help us access instantly the stillness, the peace that is present in everything.

I began studying meditation 25 years ago whilst chronically ill in my teens, since then I have studied various styles of meditation and other techniques including Quantum Entrainment which helps you access an instant stillness and peace, that is normally only achieved with dedicated, disciplines practices of meditation. Meditation can be so much more and yet be so much less than mindfulness.

Want to Learn Meditation? We offer online one to one sessions and Meditation made Easy a very simple effective online program designed to help you bring meditation into your daily and moment to moment routine.

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Why TEACHING rather than TREATING can be better

As Therapist, Healers we have a deep want to help our clients in whatever way we can.

healer teacher

We would love to take away our client’s pain and suffering but this isn’t always possible or even the right or most effective type of therapy or treatment. Many clients are at the source of their own pain OVER AND OVER again and cannot see it, especially if they are not really aware, can’t face it, accept it or believe it. It doesn’t matter if the source of their challenges is mental, physical, emotional or even spiritual. We have to give back the responsibility to the client especially if your ego gets in the way in whatever shape or form, if you are a wounded healer, a fixer, carer, nurturer…

That is why although healing specifically reiki was in many ways the first therapy that I seriously got my teeth into 24 years ago. I quickly started to realise more and more over the years that healing disciplines were just one part of the healing jigsaw, true deep healing came from more inner workings of our self, and to give clients or students the awareness or access to these skills would help them on the road to self healing, empowerment and enoughness.

Why give a poor man a fish when you can give him a fishing rod?

No matter what sort of healer or therapist you are, you can TEACH and EMPOWER clients in each session by giving them back their power. The most powerful healing masters will guide and support the client or student to help them understand that they are their own healer, that they are not god, their fixer, the healer, nor master but someone sharing the path with them along the way. You are simply a guide towards healthier choices and deeper understanding of what they need to change.

This is the reason I love to TEACH, empower and help clients to take up, self responsibility in whatever shape or form that may come in. And lucky for me I have been able to teach the most highly effective techniques to do that.

As a highly experienced meditation teacher to all ages I have came to witness and understand how much simple highly effective meditation techniques when applied moment to moment can have dramatic impacts in people’s happiness, health, well-being ad general peace of mind.

I see how the education and teaching of various stress management and relaxation techniques can help one start to be at one with their own body. It is surprising how many people have no body awareness, they are so shut off from their physical bod, they spend most of their time locked in the chaos of the disillusioned mental body. How remarkably better they feel after becoming more grounded, relaxed, peaceful by a spiritual master, no a highly effective relaxation teacher 🙂

What are the Benefits of Relaxation Therapy?

The are extensive benefits of relaxation therapy for health and wellbeing.


learn to relax

Relaxation Therapy is the safe and therapeutic use of highly effective mind and body management techniques such as meditation and relaxation that encourage deep stages of relaxation known as the “relaxation response”.

There has been a lot of medical research on the effectiveness of meditation and relaxation techniques in stress management, pain management, reduction in anxiety and panic attacks and general health and recovery from post surgery.

The breathing, meditation and relaxation techniques used in relaxation therapy help clients manage and let go of their stress and/or anxiety by encouraging the body OFF the “stress response” the “fight or flight” response into the “relaxed response” deeply healing relaxed state.

These highly effective stress management techniques encourage the body back into homeostasis, a state of peace.

Relaxation Techniques work deep into the physiological and psychological body reducing the “hyperarousal state”, reducing muscular tension and pain, encouraging healthier mind and body responses to external and internal stimulation known as stressors. So is highly beneficial for those with chronic anxiety, health, pain, mental, sleep and stress challenges. One of the reasons it is an extremely popular training and service for support groups and organisations in the health and charity sector

Meditation Techniques work on the emotional, mental and spiritual being encouraging the person into a deeper state of peace, helping the individual to be in the moment, not in the future or past, the main cause of anxiety and stress. Meditation if taught properly and effectively is probably one of the most powerful skills you can teach any person of any age.

Since Relaxation Therapy is more relaxation teaching. The Relaxation Therapist or Teacher is not just treating but supporting, EMPOWERING the client so they can experience more PEACE, more self confidence and achieve a much quality of life and wellbeing,

Our RELAXATION THERAPY TRAINING is suitable for Individuals, Therapists, Healers, Coaches, Counsellors, Support Workers, Teachers..

It is available as an online training programme with live training sessions from a trainer from Stress Coach Training