How to boost business when you are a therapist, healer or coach.
Being self-employed in the therapy, healing or coaching industry is not always easy. Especially when it can feel a bit oversaturated in some areas and when it seems like everyone and their granny who has done the latest fast track or cheap online training course seems to be entering the holistic and wellness sector.
Growing A Business
No matter if you have been in this industry for a few months or a few decades, the reality is building a business takes time. Business growth usually takes a certain level of commitment and and time. Some types of business models are easier to grow than others, there is always ways to boost business income when you think smart. Depending on the industry you are in, your niche or area of expertise and how effective your marketing is.
But businesses also need to constantly evolve and adapt to the current market. We need to provide products and services clients actually want and will buy to boost business in the long-term. Some times of work are faddy, some are seasonal, some have a longer shelf life than others.
Why Every Business Needs To Adapt To Survive
Every business needs to move with the times, move with their client’s wants and needs. If you are a coach, healer or therapist you evolve the clients you worked with 10 or 20 years ago are often not the type of clients you work with now. Every holistic and spiritual business is different, every business model and niche has a different shelf-life. But the reality is to thrive and survive in business you need to adapt and grow. Sometimes making just a simple change can boost business in more ways than you imagined.
Business Survival Statistics
Sadly 60% of small businesses don’t survive more than 5 years. Some don’t get off the ground because there is not enough demand for the products or services they are offering. A lot of holistic and spiritual businesses fail because they underestimate the cost of marketing and running their business. Or are offering products and services in a highly saturated and competitive market.
Too many new business owners come into business naive about either the money they need to invest in advertising or marketing to grow quickly or the time that is taken up with certan tasks that have to be done on a daily or weekly basis. the things they need to do on a daily or weekly basis to function as a proper business.
As a business owner for approx 25 years, I know a lot of about having to be adaptable, especially running a business with all sorts of disabilities and health challenges. I know how important it is to constantly re-assess your business and current market. To check in to see what my audience actually wants and needs at any given time.
So how can I boost my business?
How can I earn extra money for my therapy business? Well actually there are lots of ways but here are a few
Sell Extra Products Your Ideal Audience Would Want: Although I am not big on multilevel type marketing approaches. I have sold my own range of products including essentials oils to boost business. Have been a consultant for different health and wellbeing companies, that offer high-quality products. Products I personally use myself. For example I still have an online NYR Organics shop. I love their ethics, the fact all their product are 100% natural, some organic.
Make Your Own Products: If you’re a qualified aromatherapist, flower essence practitioner or have a certificate in cosmetic making. You may be able to make some of your own products or run classes.
As a qualified aromatherapist with a certificate in cosmetic making with Plush Folly . It used to teach all sorts of cosmetic making projects in schools and kids projects. Just check out your qualifications, insurance, and present cosmetic making legislation.
Become An Affiliate: If you run an online business becoming an affiliate for companies you buy from is another way to make income. I offer my students the opportunities to become an affiliate to sell many of my online products and training.
Create A Membership Program: Today it has never been so easy or cheap to create a membership program for your audience or for your present customers as an extra service or new business. Many coaches learn how to build different levels to their coaching business with memberships. Learn more about how to create online courses and membership programs in my free pre-recorded webinar How To Create Online Courses
Run Online Classes And Live Classes: Today people clients don’t want to just be treated, they want to learn and they want to learn from experts, those highly experienced and qualified in certain subjects. Teaching clients about aromatherapy at home, how to use those crystals, how to implement some basic daily self-care has never been so needed.
Our Relaxation Training teaches students how to teach a wide range of relaxation and stress management classes. Including meditation, mindfulness, sleep therapy and pain management classes. You can also access a wide range of holistic courses online.
Get A Part-Time Job: Having a part-time job is a great way to boost your income. Another job can have a lot of benefits it can give you a sense of security that you know you have some regular sort of income every week.
If you are self-employed this can be a great way to meet other people and be able to maintain the other social benefits associated with a normal job. Other jobs can help build new skills or keep your hand in with other skill sets that are handy. Having set times or days help give your week more structure if you run the type of business that changes each week.
How To Survive A Business Crisis
There have been quite a few times in my business when I faced incredible challenges and crisis. Times early in my business when I had to look for other ways to boost business income quickly and even to take on part-time jobs. I learned from these experiences and learned how to work through periods where things tended to be more slow or quite. Or required different offerings, there is so many ways we can boost business when things are slow.
The key is being able to tap into your creative genius, be open and explore new ideas, examine what is not working right now or what is becoming redundant for example many things in the holistic and wellness industry are faddy, they can get out of fashion or simply be relaced by new more advanced techniques or technology. So it is important to evolve and grow with modern times and keep up to date.
