3 Ways To Build Your Therapy Business Around You

Learn how to build your therapy business on your skills, your gifts, your strengths. Learn how to build a business that works for you not against you.

How To Build Your Therapy Business Around Your Gifts

We all know building a successful business has it’s challenges. Building a business as a therapist, coach or healer today has its own challenges. Especially trying to grow a business when there is so many coaches, healers and therapists offering what seems similar in a very noisy busy online world.

So how to build your therapy business when so many

Therapists are marketing their services like everyone else.

When it’s so hard to stand out in a busy online world without compromising your values.

3 Ways How To Build Your Therapy Business On Your Strengths

Stop Comparing Yourself To Other Therapists Or Business’s

I find many therapists and students I work with are constantly compare them self to everyone else and try to emotionally, physically and mentally compete against everyone else. That they are not focusing or building a business on their strengths. It is important to find ways how to build your therapy business on your uniqueness.

Focus On Building A Business That Works For You

Many coaches and therapists don’t always design the type of business that will work for them. They are so focused on the business models that their training schools or therapist friends use. They can choose the wrong business model for their situation and gifts.

You need to design a business that works with you and for you, not against you. So don’t just focus on your therapist, healing or coaching skills but all the other skills you have. Learn how to build a therapy business model that suits your circumstances not someone else’s.

Market Your Therapy Business On Your Strengths

So many therapist are not showing up like themself in their marketing. They are not focusing on their strengths in their business. They don’t realise, until pointed out that they are the main ingredient in their business. A confident therapist knows their strengths and gifts.

You and being you is the key ingredient. So the essence of you, has to show up in your marketing. It has to show up in the services and products you offer it has to show up in your colours, your logo and branding. If not your marketing a business that is out of alignment with you. That is why I recommend archetypal branding and marketing, encourage therapists to identify their most dominant archetypal traits in their business. Take the Quiz To Find Out.

About Building A Business Around Me

I like you am a therapist, coach and healer who began studying holistic well being 30 years ago. Despite many health challenges that impacted greatly how many hours I could work and how much physical work I could undertake. I designed a holistic wellbeing business around myself, around no one else. I made lots  of costly mistakes but I also learnt very valuable ones and got to do what I loved.

Working My Business Around My Limitations

One of the biggest advantages was in-fact my limitations, these were what made me adaptable and made me really focus on my uniqueness, my strengths. I had very little financial resources like many therapists who start up but I had a lot of knowledge, training, motivation and passion.

Everyone would ask me for advice on therapies, remedies, essentials oils… so I used my knowledge and great interest in holistic well being to start a health newsletter and Scottish Health Directory for Holistic Practitioners. And a mail order business supplying holistic products internationally. While I built my physical strength up to build my work up as a therapist and stress management consultant.

I really wanted to teach other self-help therapy skills and soon found myself teaching local education and charity sectors, which became a large part of my natural niche and business for 15 years. Teaching in these areas was for me was a far more natural effective use of my gifts, energy and time.

What I Discovered About My Business And Marketing

One of the most effective things I  discovered when studying archetypal and spiritual marketing was how powerful knowing your brands archetypal values and traits can be in marketing to your ideal audience. Really being able to get across to your audience the heart of your business and the energetic flavour of your offerings.

When you show up marketing your natural gifts, abilities and uniqueness you start attracting the right clients. You also start attracting all sort of opportunities including the right job opportunities.

The problem is most healers and therapists don’t actually see their own most powerful gifts, values and traits. When they do they begin to see their gifts, their uniqueness products and even their ideal clients in a new light.

That is why its so important trying to create a unique business or marketing plan around you and your business’s values. Remember there is no-one like YOU.

How To Build Your Therapy Business Authentically